Nobody wants to read your sh!t

“When you understand that nobody wants to read your sh!t, your mind becomes powerfully concentrated. You begin to understand that writing/reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer, must give him something worthy of his gift to you”

via Writing Wednesdays: The Most Important Writing Lesson I Ever Learned.

Bolivian Salt Flat Creates Amazing Walking on Water Illusion

“Located at 11,995 feet above sea level, Salar de Uyuni is a mystifying salt flat in Altiplano, Bolivia that has a reflective nature when covered with water. The briny layer of land, created through the rainy season, transforms the otherwise plated pockets of dry salt into a giant mirror, giving the illusion of walking on water. Though the salty desert is quite beautiful when left alone, the introduction of water leads to an unbelievably surreal result. It is especially exquisite on cloudy days where it looks as though visitors are taking a stroll in the sky.”

The photos are quite amazing!

via Bolivian Salt Flat Creates Amazing Walking on Water Illusion – My Modern Metropolis.

Why Your Links Should Never Say “Click Here”

Users know what a link is and how to use a mouse. It’s unnecessary to call attention to the mechanics when clicking a link. Doing so diminishes their experience of your interface because it momentarily takes their focus away from it. Instead of focusing on the interface and its content, “click here” diverts their attention to the user and their mouse.

via Why Your Links Should Never Say “Click Here” – UX Movement.

Perfecting The Art Of The Ask

Negotiating with an eye for more isn’t done just for the sake of pure greed. Whittling away at a deal until its terms improve is a natural ‘‘dance’’ in a negotiation. ‘‘One of the best predictors of negotiator satisfaction with an outcome is the number and size of the concessions extracted from an opponent. By making an aggressive first offer and giving your opponent the opportunity to ‘extract’ concessions from you, you’ll not only get a better outcome, but you’ll also increase the other side’s satisfaction,’’

via Perfecting The Art Of The Ask | Fast Company.